McKinsey Management Consulting Firm bought the largest leading company in Brazil’s digital industry to enter and control the Brazilian market.
In order to use the developing economic opportunities in the digital industry in Latin American countries, the digital part of McKinsey negotiated over purchasing this company to meet the growing needs of these countries in various digital aspects. Ad Dialeto was founded, and now is run by Leo Cid and Philippe Jorge, two pioneers of the digital industry, in the city of Sao Paulo, Brazil. McKinsey hopes to accelerate the speed of return on investment in the digital sector by owning this company.